Learn. Apply. Build a clearer next step.

REI School™
Trial Journey

Start with real estate education. Put each lesson to work with Hovis™ as your mentor, tutor and copilot. Keep learning through useful, practical follow-up.

Review the journey ↓Explore the emails ↗

Version 3 · Current structure7-day TrialEducation first

01 · The current journey

Three entry routes. One place to start learning.

Each signup route opens the same Trial journey: course access, personal Hovis™ login, seven educational emails and a separate Post-Trial learning sequence.

3Signup sources converge

1Welcome delivers personal access

7Educational Trial emails

20Post-Trial emails created so far

Course first. AI second.Turn what you learn into a useful next step.

REI School™ provides the education and frameworks. Hovis™ helps explain a concept, work through an example and organize the questions to ask next.

02 · Master journey · Phase 1 · Trial entry & access

From Trial entry to your first Hovis™ conversation.

Personal access arrives in Welcome after REI School™ course access and the Trial are prepared.

Trial Nurture entry

REI School™ Website Trial SignupHovis™ App Trial SignupFacebook Lead Form Signup

All three converge:
Add Unified Trial User Tag Create Opportunity

Course access grantedGrant REI School™ Trial Course Access

Trial window setSet Hovis™ Trial Window
(7 days)

Personal accessGenerate Hovis™ Magic Login Link

Required processingWait 1 Minute

Welcome emailEmail - Welcome (Trial)

Personal access to begin learning.

Welcome sentNotify Team - Hovis™ Trial Activated

Phase 1 · Welcome

Your personal access arrives in Welcome.

The Welcome follows Trial setup and the one-minute processing wait. It is separate from the seven educational emails.

Phase 1 · Welcome / Trial access

Trial Welcome

Deliver personal Hovis™ login access after course access and Trial setup.

Send: After Trial setup and Wait 1 Minute
Track: Timed trial
Subject: Your Hovis™ trial is live

Supplied EML preview. Personal recipient details removed; email links are inactive.

Phase 2 · 7-day educational nurture

One useful lesson at a time.

After the team notification, wait six hours before Email 1. Each next email follows a one-day wait. The educational sequence continues through Email 7, including for customers who become members.

Phase 2 · Trial Nurture · Email 1

Make your next real estate lesson click

Understand cash flow and equity through a simple example.

Send: 6 hours after the team notification
Track: Timed trial
Subject: Make your next real estate lesson click
Current CTA: Open Hovis™ ↗

Phase 2 · Trial Nurture · Email 2

Know what to ask before you talk price

Prepare questions that help you understand a seller’s priorities.

Send: 1 day after Email 1
Track: Timed trial
Subject: Know what to ask before you talk price
Current CTA: Open Hovis™ ↗

Phase 2 · Trial Nurture · Email 3

Make Hovis™ disagree with you

Challenge assumptions and decide what to investigate next.

Send: 1 day after Email 2
Track: Timed trial
Subject: Make Hovis™ disagree with you
Current CTA: Open Hovis™ ↗

Phase 2 · Trial Nurture · Email 4

The same property. Different possibilities.

Explore financing choices and the tradeoffs behind them.

Send: 1 day after Email 3
Track: Timed trial
Subject: The same property. Different possibilities.
Current CTA: Open Hovis™ ↗

Phase 2 · Trial Nurture · Email 5

Put your next step on paper

Turn lesson or property notes into a practical checklist.

Send: 1 day after Email 4
Track: Timed trial
Subject: Put your next step on paper
Current CTA: Open Hovis™ ↗

Phase 2 · Trial Nurture · Email 6

What if your original plan changes?

Explore alternative exit plans and what each would require.

Send: 1 day after Email 5
Track: Timed trial
Subject: What if your original plan changes?
Current CTA: Open Hovis™ ↗

Phase 2 · Trial Nurture · Email 7

Give your next deal a clearer starting point

Build a repeatable routine for reviewing a real estate opportunity.

Send: 1 day after Email 6
Track: Timed trial
Subject: Give your next deal a clearer starting point
Current CTA: Open Hovis™ ↗

All seven previews use the supplied current EMLs. Personal recipient details removed; email links are inactive.

After the Trial

The learning continues.

The seven-email Trial sequence ends after Email 7. Post-Trial Upgrade is a separate workflow for eligible customers after confirmed Trial expiry, with its own membership checks.

REI School™ membership

Continue your education.

Membership supports continued learning, with Hovis™ helping you understand and apply the material.

Post-Trial education

Useful ideas, even before you subscribe.

Practical lessons and exercises keep the education useful on its own, with a gentle invitation to explore membership.

Phase 3 · Post-Trial education & membership nurture

Keep building your investing judgment.

Twenty emails have been created in the current batch. Six months is the intended duration; the full cadence and final email count are not yet established. The next future draft is Nudge 21.

Post-Trial · Emails 01–05

Phase 3 · Post-Trial Email 01

Your REI School™ trial has ended.

Trial expiry and membership continuation.

Send: After confirmed Trial expiry, if eligible
Track: Post-trial
Subject: Your REI School™ trial has ended.
Current CTA: Explore REI School™ Membership ↗

Phase 3 · Post-Trial Email 02

Turn your next listing into a useful lesson

Learn from a listing.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Turn your next listing into a useful lesson
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 03

Before you compare two repair estimates

Compare repair estimates.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Before you compare two repair estimates
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 04

What does "recently updated" actually mean?

Investigate broad listing claims.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: What does "recently updated" actually mean?
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 05

What job do you want the property to do?

Match strategy to personal goals.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: What job do you want the property to do?
Current CTA: Explore REI School™ ↗

Post-Trial · Emails 06–10

Phase 3 · Post-Trial Email 06

What would change your mind about this property?

Set decision criteria before attachment.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: What would change your mind about this property?
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 07

Put the steps in order before you pick a deadline

Map a project timeline.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Put the steps in order before you pick a deadline
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 08

Before the details of that property visit fade

Capture a property walkthrough.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Before the details of that property visit fade
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 09

When an investing term doesn't quite click

Understand an unfamiliar investing concept.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: When an investing term doesn't quite click
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 10

Give your next investing question a next step

Turn a vague question into an action.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Give your next investing question a next step
Current CTA: Explore REI School™ ↗

Post-Trial · Emails 11–15

Phase 3 · Post-Trial Email 11

How old is the number in your deal notes?

Record provenance of numbers.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: How old is the number in your deal notes?
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 12

Give both properties the same questions

Compare properties consistently.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Give both properties the same questions
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 13

Walk through the floor plan, not just the photos

Evaluate layout through everyday use.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Walk through the floor plan, not just the photos
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 14

What does "finished" mean for this repair?

Define repair completion.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: What does "finished" mean for this repair?
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 15

Does that property expense happen just once?

Classify expense timing.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Does that property expense happen just once?
Current CTA: Explore REI School™ ↗

Post-Trial · Emails 16–20

Phase 3 · Post-Trial Email 16

Ask an experienced investor how they reached that answer

Learn from an experienced investor.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Ask an experienced investor how they reached that answer
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 17

What problem would that property upgrade solve?

Give an improvement a purpose.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: What problem would that property upgrade solve?
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 18

Before you forget what was agreed on that call

Recap a property call.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Before you forget what was agreed on that call
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 19

Change one assumption at a time

Understand sensitivity to assumptions.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: Change one assumption at a time
Current CTA: Explore REI School™ ↗

Phase 3 · Post-Trial Email 20

What did the property you passed on teach you?

Learn from a property you passed on.

Send: Post-Trial; full cadence not yet established
Track: Post-trial
Subject: What did the property you passed on teach you?
Current CTA: Explore REI School™ ↗

All twenty previews use the current EMLs. Personal recipient details removed; email links are inactive.

REI School™ education, put to work

Learn a principle. Apply it. Take a clearer next step.

Hovis™ supports the learning, from your first Trial question to the next opportunity you explore.

View the Reactivation Plan →

Revision history

Three stages of the Trial journey.

Version 3 · CurrentUnified Trial entry, seven educational nurture emails and twenty Post-Trial email previewsSeptember 21, 2026

Version 2 · PreviousPersonal auto-login delivered in Welcome, followed by the Day 3 and Day 6 Trial sequenceSeptember 11, 2026

Version 1 · HistoricalOriginal activation-based journey through Requested, Pending and Activated stagesAugust 30, 2026

REI School™Trial Journey